CSM Foundational Data Model Questions
Business models (B2B, B2C, B2B2C, B2B2E), product models, install base management, and contracts/entitlements.
About CSM Foundational Data Model
The CSM foundational data model defines how customer data is structured in ServiceNow. It encompasses business models that determine customer relationships, product catalogs, install base tracking, and service entitlements.
Why This Matters for Your Exam
This domain represents 27% of the CIS-CSM exam. Questions cover business model selection (B2B vs B2C), customer and consumer tables, product model management, install base configuration, and entitlement validation.
Key Concepts to Master
Understand the four business models (B2B, B2C, B2B2C, B2B2E) and when to use each. Know the difference between customer_contact and consumer tables. Master product model hierarchy, install base items, and how entitlements control service access.
Exam Tips
B2B uses Accounts and Contacts; B2C uses Consumers. Product models define what you sell; install base tracks what customers own. Entitlements determine what services a customer can access and under what conditions.
Practice Questions
16 questions availableWhich business model should be used when a company sells products or services directly to individual consumers without involving intermediaries?
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In the B2B business model, which table is used to store information about companies that receive services?
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Which plugin must be activated before installing Customer Data Models for B2B2C?
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